what’s the best way to implement pub/sub for AdTech usability
what’s the best architecture in Solace for pub/sub in a Adtech. How do these big tech giants use persistent storage where the target audience is of huge size ?
use case : within organization for publishing message to a huge audience, with varying topics
Answers
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Hey again @owais, could you provide some more details about your use case? Maybe some Solution Engineers will jump in here, but I'm not too familiar with requirements, patterns, etc.
Is this for real-time online auctioning of ads, or cross-sell opportunities in an eCommerce scenario (showing related products), or ..?
We have lots of use cases involving publishing messages around an organization, with varying topics… one that jumps to mind that is very performance oriented is enterprise market data distribution: taking prices from feed handlers at exchanges and marketplaces, and distributing these prices in very real-time to 100s of traders and algos, each subscribed to different instruments or stocks. But these are high-volume, low-latency streams of data. That's why asking more about your use case: publish a few messages occasionally to a huge audience? Does it need to be real-time? What volumes are you thinking (msg/s)? How many topics is "varying"..? Like a dozen? Or 10s of thousands?
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